Earn More with Soft Serve: How to Achieve High Margins

A soft serve machine is one of the smartest investments a hospitality entrepreneur can make. Soft serve has a relatively low cost but a high potential for added value. With a little creativity, you can transform soft serve into a luxurious treat that guests are willing to go out of their way for.

The Foundation: A High-Quality Soft-Serve Machine

It all starts with a reliable soft serve machine. A good machine ensures consistent quality, efficiency, and speed during peak hours. The classic vanilla cone remains a favorite, but the creaminess and texture are what turn an ordinary ice cream into an exceptional one.

With NISSEI soft serve machines, you can create creamy and airy ice cream of the highest quality. This allows you to quickly offer your guests the best soft serve in town!

Delight Your Guests, Increase Your Margin

More and more guests are looking for experiences and novelty. They want to be surprised with unique flavor combinations and Instagram-worthy creations. This presents an opportunity for entrepreneurs who want to stand out. With the right machine and a little creativity, every soft serve can become a profitable treat.

1. Add Extra Experience with Toppings

One of the easiest ways to increase your margin is by offering toppings and garnishes. Classic flavors like chocolate and strawberry always perform well, but experimenting with new trends can be even more rewarding. Pistachio or salted caramel, combined with a crunchy topping, are hugely popular, especially among younger customers who love sharing their creations on social media. By catering to these trends, you can easily attract new guests willing to pay more for your creations.

Soft serve machines with a twister function allow you to mix toppings directly into the ice cream, creating surprising combinations and letting guests customize their flavors. Our machines offer an optional twister paddle; perfect for entrepreneurs looking to expand their offerings.

2. Vary with Cones

Ice cream cones come in many shapes and sizes: large, small, pressed, baked, and even colorful. Offering a unique cone not only increases your margin but also enhances the overall experience of your soft serve. In addition to the classic cone, consider black or red options. These vibrant cones look fantastic in photos, and customers are willing to pay extra for them. The best part? They require almost no extra work on your part.

3. Special Treats for Kids

Children are a key audience in the ice cream business. Your youngest guests often influence whether and where soft serve is eaten. Make sure you have everything you need to appeal to this group, such as special kids’ cups, fun toys, or brightly colored toppings. A unique children’s creation not only boosts your margin but also increases the likelihood that parents will order ice cream too.

Smart Investment, Fast Returns

Soft serve is a product with enormous growth potential. With the right presentation and a reliable machine, you can recoup your investment in no time. Whether you choose a compact counter machine or a high-capacity powerhouse, we’re here to help you find the ideal solution for your business.