{"id":97137,"date":"2025-11-12T13:54:19","date_gmt":"2025-11-12T12:54:19","guid":{"rendered":"https:\/\/nissei.nl\/?p=97137"},"modified":"2025-11-12T14:33:03","modified_gmt":"2025-11-12T13:33:03","slug":"selling-soft-serve-maximise-your-profit","status":"publish","type":"post","link":"https:\/\/nissei.nl\/en\/blog\/selling-soft-serve-maximise-your-profit\/","title":{"rendered":"Selling Soft Serve: How to Maximise Your Profit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"97137\" class=\"elementor elementor-97137 elementor-97135\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46ce6321 e-con-full e-flex e-con e-parent\" data-id=\"46ce6321\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a5bf578 elementor-widget elementor-widget-text-editor\" data-id=\"1a5bf578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Soft serve can deliver profit margins of up to 80% &#8211; but only if everything is done right. Overrun, the weight of your soft serve, your dispensing technique, and the quality of your machine are all critical. When these factors are optimised, soft serve becomes not only a customer favourite but also a highly profitable product for your business.<\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Perfect Overrun<\/strong><\/h2>\n<p>To achieve maximum profitability and the best taste experience, proper overrun is essential. If the air content is too low, you\u2019ll end up with a limp ice cream that melts quickly, tastes overly rich, and is uncomfortably cold. Guests may even experience a \u201cbrain freeze.\u201d<\/p>\n<p>Optimal overrun, on the other hand, creates firm, creamy soft serve that melts more slowly and feels pleasant in the mouth. The ideal air incorporation is 80%.<\/p>\n<p>Want to check if your soft serve has the right overrun? Watch our <a href=\"https:\/\/vimeo.com\/1109691442\">instruction video.<\/a><\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>The ideal weight<\/strong><\/h2>\n<p style=\"font-weight: 400;\">Another key factor for profitability is the weight of your soft serve. The heavier the cones, the more mix you use; and that means higher costs. Train your staff so they know exactly how much ice cream to dispense per cone. With 80\u201385 grams of soft serve per wafer cone, you can create a generous-looking ice cream without overspending.<\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>How to dispense the perfect soft serve<\/strong><\/h2>\n<p>To avoid overfilling cones, teach your team this simple technique. Consistently heavy cones can have a huge impact on your profit margin. Here\u2019s the method:<\/p>\n<ol>\n<li>Start on the rim, not inside the cone. You don\u2019t need to fill the cone completely. The soft serve will settle naturally.<\/li>\n<li>Use a circular motion while dispensing.<\/li>\n<li>Hold the cone slightly away from the machine for more volume.<\/li>\n<\/ol>\n<p>By combining these steps, you\u2019ll create a light, voluminous soft serve with a lower cost price. Exactly what you need for optimal profitability.<\/p>\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Invest in the right machine<\/strong><\/h2>\n<p style=\"font-weight: 400;\">Finally, a high-quality soft serve machine is essential for producing airy, flavourful ice cream. Premium machines and proper maintenance ensure consistent pressure in the freezing cylinder and stable overrun.<\/p>\n<p style=\"font-weight: 400;\"><br \/>A great example is the <strong>NISSEI RAPP series<\/strong>. These machines even allow you to adjust the air content easily via the touchscreen. That way, you\u2019re always guaranteed top-quality soft serve\u2014and maximum profitability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6765f64 elementor-align-center e-transform elementor-widget elementor-widget-the7_button_widget\" data-id=\"6765f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.03,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"the7_button_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\"><a href=\"https:\/\/nissei.nl\/en\/machines\/rapp\" class=\"box-button elementor-button elementor-size-md\">Discover the RAPP-machines<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e7fcd9 e-flex e-con-boxed e-con e-parent\" data-id=\"6e7fcd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55042d2 e-flex e-con-boxed e-con e-parent\" data-id=\"55042d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Boost your soft serve profits! Discover how air incorporation, portion control, and the right machine make all the difference. Read our tips.<\/p>\n","protected":false},"author":3,"featured_media":97139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-97137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Selling Soft Serve: How to Maximise Your Profit | Nissei softijsmachines<\/title>\n<meta name=\"description\" content=\"Boost your soft serve profits! Discover how air incorporation, portion control, and the right machine make all the difference. 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